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Wednesday, August 5 • 2:00pm - 2:50pm
Connecting with the Consumer: Marketing Real Estate in the Digital Age

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Moderators
avatar for Chris Scott

Chris Scott

President, The Paperless Agent
Chris Scott is a marketing veteran who has run marketing programs for people like Brian Buffini, companies such as Bank of America, and has led teams that have landed on the Inc. 500 list of fastest growing businesses. Chris is no stranger to technology and works with agents and brokers as president of The Paperless Agent while managing the marketing for GoodLife Realty in Austin, TX.

Speakers
avatar for Rebekah Bastian

Rebekah Bastian

Vice President of Product Teams, Zillow
Rebekah Bastian is Vice President of Product Teams at Zillow. She currently drives the strategy and execution of the product teams that focus on Premier Agent advertising, financial and sales integrations, and tools for sellers and their agents. Rebekah was one of Zillow's first employees, coming over from Microsoft in 2005, and has led the development of several areas of the site since its launch. She spearheaded the initial Zillow Listings Feed... Read More →
avatar for Vanessa Bergmark

Vanessa Bergmark

General Manager/Partner, Red Oak Realty
Vanessa is a negotiation specialist. In fact, she is certified in conflict resolution, which tends to come in handy in real estate transactions these days! She holds a California real estate license and a Bachelor’s degree from Penn State. She fell in love with real estate when she bought her first house and decided to become an agent at a large real estate firm here in the East Bay. She became hooked on the fact that each new client... Read More →
avatar for Bob Hale

Bob Hale

President and CEO, Houston Association of Realtors® (HAR)
Bob Hale has been the president and chief executive officer of the Houston Association of Realtors® (HAR) since 1988. Through Bob’s leadership, HAR has grown to become the largest trade association in Houston and the second largest local Realtor® association in the country, with more than 24,000 members. Thanks to his vision and drive, HAR.com is a household brand in the greater Houston area and the most frequently... Read More →
avatar for Jani Strand

Jani Strand

Senior Vice President of Brand Marketing and Communications, Redfin
Jani is Senior Vice President of Brand Marketing and Communications, which includes corporate, industry and consumer communications for the company, as well as all things brand and design. Prior to joining Redfin, Jani was Vice President of Corporate Communications and PR for American Eagle Outfitters. In addition to being a company spokesperson, her role included media relations, crisis communications, and oversight of the NYC-based fashion... Read More →
avatar for Garry Wise

Garry Wise

Co-Founder, GoodLife Realty
Garry Wise began his career in the real estate industry 2 decades ago. Early in his career, Garry quickly became an award-winning leader in sales, but was disappointed in the inefficiencies rampant in the business. In his journey to eliminate the frustration with how complicated the transaction process is, Garry literally cracked the code on running his real estate business entirely paperless using a mobile device. As co-founder of The... Read More →


Wednesday August 5, 2015 2:00pm - 2:50pm
Hilton Franciscan Ballroom