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Wednesday, August 5 • 9:30am - 9:50am
A Debate: Franchise vs. Indie

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What’s more important: National brand recognition or being agile with an authentic edge? Can the franchise fee be put to better purposes? What is more important to recruitment? Do franchises help or hurt us? Is going solo lonely?

Speakers
avatar for Dottie Herman

Dottie Herman

President and CEO, Douglas Elliman Real Estate
Dorothy "Dottie" Herman is the quintessential New York success story. In only two decades, she climbed to the pinnacle of the housing industry – CEO of Douglas Elliman, the #4 ranked real estate company in the United States. Today, under her leadership, Douglas Elliman is New York’s largest residential brokerage, with over 4,000 real estate professionals and 675 employees working in more than 70 offices in Manhattan, Brooklyn... Read More →
avatar for Bob Moles

Bob Moles

Chairman, Intero Real Estate Services
During his tenure, Intero has grown into one of the Top 25 real estate companies nationally with more than $5 billion in sales volume. In addition to his duties as Chairman, Mr. Moles currently has Board of Director roles with several companies including Heritage Bank of Commerce and Trulia. A student of real estate for more than 27 years, Mr. Moles is widely regarded as a distinguished leader in the industry and a keen observer in the areas of... Read More →
avatar for Alex Perriello

Alex Perriello

President and CEO, Realogy Franchise Group
Alexander E. Perriello, III, has served as president and chief executive officer of the Realogy Franchise Group since April 2004. The Group is the largest franchisor of residential and commercial real estate brokerage offices in the world. Perriello oversees the Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, ERA® and Sotheby’s International Realty® real estate... Read More →
avatar for Mauricio Umansky

Mauricio Umansky

CEO, The Agency
As Chief Executive Officer of The Agency, Mauricio Umansky leads a team responsible for representing buyers and sellers internationally with many of the world’s most distinguished architectural estates, new luxury developments, and design-centric homes. He prides himself on his ability to stay involved in and facilitate all aspects of The Agency’s team, from in-office collaboration to creative marketing and sales techniques... Read More →


Wednesday August 5, 2015 9:30am - 9:50am
Hilton Grand Ballroom