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Chris Trapani

Founder and CEO, Sereno Group

Chris Trapani is Founder & CEO of Sereno Group. He co-founded Sereno Group with his father, Marko Trapani, Sr. and his lifetime best friend, Ryan Iwanaga. Sereno Group has blossomed to eight offices and over 230 experienced realtors in less than nine years. The company has established itself as a proven market leader and consistent community supporter partly through its 1% for Good Program. The formula for success has been to attract and hire only seasoned professionals who share a common thread of professionalism, care and creativity and to maintain an incredibly supportive staff and infrastructure.

The Sereno Group has come to be signified with quality and accountability in the world of Residential Real Estate. Chris and Ryan’s plan was to move away from the impersonal mega-firms and corporate brands into an environment that is rich in spirit and support of its people and keeping their best interests at the forefront of the priority system.

Sereno Group eclipsed the $500 million annual sales mark in their first full year in business. Company sales have consistently climbed each year, and in 2014 the firm closed well over $2.3 billion. Sereno Group has been named by Bay Area News Group as the Best Place to Work in the entire Bay Area for six consecutive years (2009-2014). The firm was recently recognized as a top performing company nationally by RIS Media. Most significantly, Sereno Group was honored as one of the top 50 corporate givers by the Silicon Valley Business Journal and contributed over $400,000 to local charities in 2014.

Prior to launching Sereno Group, Chris was the President & COO of Coldwell Banker Residential Brokerage in Silicon Valley overseeing 17 offices and more than 1400 Realtors. In addition to overseeing the day to day brokerage operation, Chris was responsible for growth in the area including recruiting and acquisitions where he successfully led the purchase of a notable real estate company in Santa Cruz County in 2004 integrating 100+ additional agents and $511 million in additional sales volume into his region.

Chris grew up in Saratoga, CA and graduated from Cal Poly SLO in 1990. He also attended the Wharton School of Business’ CEO Leadership course in 2004. He began his real estate sales career in 1990, and at the age of 37 became Coldwell Banker/NRT’s youngest President in the nation. He resigned from his position at Coldwell Banker in 2006 to fulfill his dream of creating Sereno Group.

Chris resides in Monte Sereno with his wife Kirsten and their three children. He is a member of Los Gatos Rotary and Saratoga Federated Church.

My Speakers Sessions

Wednesday, August 5

3:00pm PDT