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avatar for Matt Lawson

Matt Lawson

Director of Performance Ads Marketing, Google
Matt Lawson is the Director of Performance Ads Marketing for Google, responsible for a broad portfolio of ads products including search, shopping, display, and analytics.  Prior to joining Google, Mr. Lawson was the Vice-President of Marketing at Marin Software, a leading platform for digital advertising management, and held a variety of executive roles at Coremetrics, one of the early innovators in web analytics.  Mr. Lawson’s passion for evangelizing digital marketing best practices has resulted in regular speaking engagements at Ad:Tech, Clickz Live, and SES, as well as numerous articles on both Search Engine Land and more recently the Inside AdWords blog.

My Speakers Sessions

Thursday, August 6
 

10:05am