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Rainy Hake

Executive Vice President, Alain Pinel Realtors

Rainy Hake has over 15 years of experience in the real estate industry. While the majority of her professional experience is concentrated on marketing and brand strategy for the luxury real estate industry, she also has extensive experience in strategic business and marketing consulting. During her career, Ms. Hake has acted as international brand strategy consultant for some of the world's leading business brands including L'Oreal Paris, Wells Fargo Bank and McCann Worldwide. Prior to joining APR in 2003, Ms. Hake worked as VP of Marketing and Administration for Real Estate Management Investment Company, Inc. in Santa Cruz, California where she managed a successful real estate and property management office.

In her current role as Executive Vice President, Ms. Hake is in charge of overseeing the Technology, Marketing, Training and Strategy departments for Alain Pinel Realtors and reports directly to President, Founder and CEO, Paul Hulme. As part of the executive management team, Ms. Hake is charged with the task of coordinating the strategic efforts of these departments, keeping Alain Pinel Realtors on the forefront of marketing and technology within the Bay Area real estate industry. She is responsible for driving the corporate brand identity and managing the marketing, advertising, PR, and communication strategies for the firm in both traditional and emerging forms of media. Additionally, Ms. Hake manages the cutting-edge training and mentoring programs Alain Pinel Realtors provides to their exceptional agents. Overall, Ms. Hake pioneers the strategic roadmap for the firm in all areas of operation.

Ms. Hake's international experience is not limited to her professional expertise. She holds a Bachelor of Arts in Mass Communications from the University of California at Berkeley and earned a Masters in Business Administration in International Marketing and Strategic Planning from the University of Oxford, England in 2008.